Home Businesses Selling Natural Beauty Products

More moms than ever are looking to figure out some way to work from home. With today’s unstable economy many are out of work, or making less. Most women are familiar with Mary Kay Cosmetics and Avon. They are not only two of the largest home based business opportunities in the world; they have been around for a long time and helped to create many small fortunes. That being said, there are a growing number of Direct Market cosmetic companies selling natural beauty products from home businesses. How do you choose what’s best for you and your family? If you are considering joining a Network Marketing cosmetic company this article will provide you with a few “gold nuggets” to help you make the right decision.

There are currently over 2,700 MLMs in America today! Over half of all Americans bought a product or service from a network marketing company sometime in the last 12 months! By some estimates over 25% of all cosmetics are purchased through a network marketing business. This adds up to huge opportunity for anyone who can:

1) Find a good home based company with a good compensation plan
2) Put together a system to find targeted leads to grow the business

Here is a list of some of the best cosmetic companies with built-in home based networking opportunities:

1) Apriori Beauty
2) Avon
3) Mary Kay Cosmetic
4) Arbonne International
5) Nu Skin
6) Beauticontrol
7) Jafra Cosmetics International
8) Sunrider International
9) Viviane Woodward
10) Ceregenex
11) Ceres Living
12) Fluhme
13) IsXPERIA
14) NuCERITY
15) Rejuvenate Worldwide
16) Votre Vu

You may be asking why I provided such a long list. The reason is simple. Each of the above companies is very successful and has many positives to offer. It would be a mistake to jump into the first one that is set before you. Each one has its advantages and disadvantages. The fact is over 95% of home based entrepreneurs fail. This is because people tend to jump into an opportunity without thoroughly checking out the competition and making a well-educated decision. Taking a few months to check into each company on the above list will ensure that you are able to make an informed decision that will be right for you.

I do not have the ability to go into a lot of details in this short article, but I have found that most MLM companies that seem to have the best compensation plans tend to have inferior products that are harder to sell. So be aware that the product quality verses compensation is a likely trade-off as you are analyzing these companies.

Most women who are successful in the natural beauty product industry do so mainly through home cosmetic parties; however, there are many ways to market these types of businesses.

The fact is now days more and more people are looking online for answers (just as you did.) Some concentrate on moving products and some concentrate on building their down line so those under them can sell the products. The strategy to take really depends on the organization.

How To Market Your Beauty Products On Blogs And Forums

If you are the creative type that likes to craft and make handmade products to sell, the crafting aspect is often only the tip of the iceberg. Deciding what to make, whom to sell to and the logistics of getting the finished product to the consumer might very well overwhelm you if the entire process is not well planned. In fact the simplest plans to set up your very own handmade product business might turn into a nightmare for the unprepared. Thankfully there are many ways to cut out unnecessary stress and make life easier getting your handcrafted products out there.

In recent years, there’s been a big growth in the handmade beauty products and home fragrance sector. Some of the most popular beauty crafting niches for work from home businesses is handmade perfumes, handmade soap, scented candles and mineral cosmetics.

Many of these home based workers and crafters are doing brisk business making high quality, handcrafted goods for an ever increasing customer base. However, even the best handmade beauty products can go unnoticed in the market place if the right marketing plans are put into place.

Following are a few pointers that should help you.

Market Research To Find Out Your Target customers

It is very important to first establish if there is a demand for your products and to know who your buyers would be before making your stock. The market research will also show you what your competitors are selling and what items are popular with customers. By doing this you find out exactly what to make and minimize wastage.

A good example is this, let’s say you love the smell of licorice and use that fragrance note when making perfumes for your own use, because you love the scent doesn’t mean your customers will. Therefore, it’s no use spending a lot of money on supplies to make a product that no one wants to buy.

Create A Website For Your Products

An online store is one of the best avenues to sell your products. You can set up one up for free or next to nothing using one of the many free online shop providers and use Paypal to collect payments. Once this is done you, you can use the next two marketing tips to promote your website and products some more.

How To Promote Your Product On Other People’s Blogs

You can contact beauty and handmade product bloggers and ask them to review your goods on their site. You would need to send them a sample of the items and request that the do a write up or video about their opinion of it to their audience and subscribers.

How To Promote Your Product On Forums

Online forums and message boards can be a great place to get people talking about your products and find new customers. Forums are often very popular platforms where product recommendations and reviews are discussed. By joining forums relevant to your craft and business and getting active in discussions you can generate a lot of exposure.

In addition, most forums will allow you to use your business web address as your signature when posting on threads, this translates into more opportunities for people to click through to your website and see your products that for sale.

Wholesale Beauty Products

Reselling wholesale beauty products is a very profitable business. Everyone wants to look their best and will spend money to do it. To resell beauty items you will first need to find your niche and then find a reputable wholesaler. Once these two things are accomplished, you will be on your way to selling beauty products and making a good profit from it.

There is such a huge choice of products to choose from in the beauty category that you can resell many different items or just specialize in one area. Beauty products will always be top sellers as women and men alike will always care about their appearance and will spend enormous amounts of money to find products that will help them with their beauty regimen. Below is just a partial list of beauty items that can be resold:

  • Makeup
  • Mineral makeup
  • Cosmetic bags
  • Hair brushes
  • Skin care products
  • Anti aging and wrinkle creams
  • Eye creams
  • Body lotions
  • Hair products such as shampoos, conditioners, hair repair serums
  • Toothpaste, tooth whitening gels, mouthwash
  • Bath oil and shower products
  • Face washes, toners, moisturizers
  • Body polishes and scrubs
  • Natural hair products
  • Perfumes and fragrance
  • Curling irons, straighteners, hot rollers
  • Shaving accessories
  • Face masks
  • Pedicure and manicure products
  • Massagers

To find a profitable beauty niche, look at completed listings on eBay to see what is selling and for how much. You can also read magazines, look at websites to see what their best sellers are, visit makeup counters at the mall to get ideas and ask family and friends what products they like to use. These ideas can help you decide what you would like to offer for sale.

To find a reputable wholesale company that meets your needs, you should first look at several different companies and then compare them. Some may have a high minimum order requirement while others may have a low order requirement or none at all. Also compare prices of the products to see where you can get the best deal. If you do a comparison of each company before you actually buy, you can sometimes save a lot of money and this means more profit for you when you resell the items. You should also read reviews and ratings of the wholesale companies that you are interested in to see how this company has performed for other retailers. By doing this you can be assured that the wholesaler is on the up and up and that you will have a good experience with them.

Before you even start to resell beauty items, first find your niche and then find a reputable company that has the wholesale beauty products that you want to resell. If you do a bit of research first before jumping into anything too fast, you will find that your business of selling beauty products will be a very profitable and enjoyable one.

Professional Beauty Products Are Not What They Appear to Be

Your hairdresser may act like your best friend when you are sitting in her chair but the reality is that the salon industry is a cut throat business and the biggest deception in the whole game is the misunderstanding and mis-valuing of the importance of professional beauty products. Think for a moment about every shampoo commercial you have ever seen on television. Can you remember the names of the advertisers? Companies like Paul Mitchell, John Frieda, Herbal Essences, and L’Oreal among others are some of the biggest spenders of advertising dollars during day time television shows that target women. These advertisers are the exact people that do not want you reading this article.

Simply put, the professional beauty products industry is a multi-billion dollar a year business that in many instances reaps its profits at the expense of deceiving the very same customer base that it claims to help. The truth of the matter is that once you strip away the attractive models, beautiful celebrity endorsers, and fancy packaging you are left with a product that is not superior to the run of the mill drug store brand shampoo or conditioner that can be found in any low end grocery store or pharmacy. I am describing a situation that is very analogous to the concept of brand name pharmaceuticals compared to generic brand drugs that perform the same functions because their built from the same active ingredients. While the effectiveness of generic versus name brand stands the scrutiny of lab work including testing performed by the FDA the only discernible difference is that one version is circulated by an internationally recognizable brand name that charges a premium to financially support the continued advertisement and advancement of that brand image. This exact same concept applies to the business of beauty products and particularly shampoos and conditioners that are set at price points that are prohibitively expensive for the average consumer.

While many would argue that business is just business and that any consumer uninformed enough to spend top dollar when they can get the exact same product for a fraction of the cost is getting exactly what she deserves I would argue a different point. Consumer advocacy groups are in place to set standards regarding fair practices and to enforce anti-fraudulent behavior. The end consumer is ultimately responsible for how they use their spending power but the target market should also be considered when analyzing this specific case. Self-esteem and self image are two points in particular that deserve attention when evaluating the merits of the top tier brands that prey on consumer insecurities.

The way to put an end to this reckless assault on the American housewife is for women around the country to educate each other on the matter and then vote with their collective pocket books. Nothing sends a message like supporting a cause with purchasing power. Spread the message by sharing this article with a neighbor, sister, or friend so that the message will be heard throughout the hair product industry that enough is enough.